City Websites
[ Year ]
2025
[ Type ]
UI / UX DESIGN
[ Contribution ]
100%
OVERVIEW
Within a shared municipal CMS platform, I designed custom UI experiences tailored to each city’s brand, operational needs, and public context.
York Region Transit
Context
York Region Transit serves a wide range of users including daily commuters, students, seniors, accessibility riders, and first-time visitors.
The platform supports multiple functional tasks: trip planning, fare information, service schedules, and service advisories.
This was a live client project with real operational constraints.
Scope | Homepage restructuring, service pages, navigation system
Team | Client stakeholders, implementation team, developer
The Challenge
-
Multiple user types (daily commuters / seniors / accessibility users)
-
Complex navigation (Schedules / Fares / Planner)
-
Real-time interaction modules
My Contribution
-
Designed structured quick-access modules to support task-based navigation
-
Increased the visibility and prominence of the Trip Planner
-
Applied information chunking to improve readability and scannability
-
Simplified visual hierarchy to reduce cognitive load
Hi-fi Mockup
Election Landing Page Template
Product
Election Website Template
Design Challenge
-
Information overload
-
Accessibility compliance (WCAG)
-
Clear call-to-action (Register, Check status)
My Contribution
-
Established a clear hero hierarchy to surface high-priority actions
-
Used a countdown element to communicate time-sensitive urgency
-
Designed task-based navigation to support goal-oriented behavior
-
Structured the key dates module to improve scanability and deadline awareness
Hi-fi Mockup
Bullhead City Site
Context
Bullhead City required a redesigned municipal website that could reflect its strong regional identity while still functioning as a clear civic service platform.
Unlike purely service-driven city portals, this project needed to balance:
-
Tourism visibility
-
Community storytelling
-
Government services access
Scope | Homepage structure, information hierarchy, service navigation
Team | Client stakeholders, implementation team, developer
My Contribution
-
Strong desire for visual, location-driven branding
-
Multiple stakeholder priorities (tourism, government, community)
-
Risk of homepage becoming promotional rather than functional
-
Need to maintain accessibility and structural clarity
My Contribution
-
Structured the homepage into modular content zones to separate exploration from utility
-
Balanced high-impact visual branding with clear service entry points
-
Designed a scannable City Services module to surface core tasks (Pay Bill, Jobs, Reservations, etc.)
-
Organized News and Events into structured, predictable modules
-
Ensured consistent hierarchy between promotional content and civic functionality
