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City Websites

[ Year ]

2025

[ Type ]

UI / UX DESIGN

[ Contribution ]

100%

OVERVIEW

Within a shared municipal CMS platform, I designed custom UI experiences

tailored to each city’s brand, operational needs, and public context.

Product

SaaS form platform for municipalities

Role

Product Designer (UX)

Owned product positioning, IA, upgrade structure, and UX strategy

Service Name

2 weeks

Untitled-5.jpg

York Region  Transit 

Context

York Region Transit serves a wide range of users including daily commuters, students, seniors, accessibility riders, and first-time visitors.

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The platform supports multiple functional tasks: trip planning, fare information, service schedules, and service advisories.

This was a live client project with real operational constraints.

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​Scope | Homepage restructuring, service pages, navigation system
Team | Client stakeholders, implementation team, developer

The Challenge

  • Multiple user types (daily commuters / seniors / accessibility users)

  • Complex navigation (Schedules / Fares / Planner)

  • Real-time interaction modules

My Contribution

  • Designed structured quick-access modules to support task-based navigation

  • Increased the visibility and prominence of the Trip Planner

  • Applied information chunking to improve readability and scannability

  • Simplified visual hierarchy to reduce cognitive load

Hi-fi Mockup

Election Landing Page Template

Design Challenge

  • Information overload

  • Accessibility compliance (WCAG)

  • Clear call-to-action (Register, Check status)

My Contribution

  • Established a clear hero hierarchy to surface high-priority actions

  • Used a countdown element to communicate time-sensitive urgency

  • Designed task-based navigation to support goal-oriented behavior

  • Structured the key dates module to improve scanability and deadline awareness

Product

Election Website Template

Hi-fi Mockup

Bullhead City Site

Context

Bullhead City required a redesigned municipal website that could reflect its strong regional identity while still functioning as a clear civic service platform.

Unlike purely service-driven city portals, this project needed to balance:

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  • Tourism visibility

  • Community storytelling

  • Government services access

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​Scope | Homepage structure, information hierarchy, service navigation
Team | Client stakeholders, implementation team, developer

My Contribution

  • Strong desire for visual, location-driven branding

  • Multiple stakeholder priorities (tourism, government, community)

  • Risk of homepage becoming promotional rather than functional

  • Need to maintain accessibility and structural clarity

My Contribution

  • Structured the homepage into modular content zones to separate exploration from utility

  • Balanced high-impact visual branding with clear service entry points

  • Designed a scannable City Services module to surface core tasks (Pay Bill, Jobs, Reservations, etc.)

  • Organized News and Events into structured, predictable modules

  • Ensured consistent hierarchy between promotional content and civic functionality

Hi-fi Mockup
Reflection

Through this experience, I learned that launching a product quickly is not the same as positioning it well. Under pressure, I was reminded that UX is not simply about feature design,

it is about designing meaning.

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As a next step, I would focus on validating user signals more rapidly, identifying which constraints truly mattered in practice, testing the real range of customization needs, and operationalizing upgrade conversion points through measurable data.

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