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bids&tenders

[ Year ]

2024

[ Type ]

Brand Identity / Graphic Design

[ Contribution ]

50%

At GHD Digital, I contributed to the strategic rebrand of Bid&Tenders, modernizing its visual system and messaging to reinforce its position as a market leader in the B2B SaaS procurement space.

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I evolved the visual identity system, refined messaging frameworks, and developed scalable templates and marketing assets across digital and print touchpoints. The refreshed brand helped reposition Bid&Tenders from a legacy provider to a forward-thinking market leader, contributing to sustained customer engagement growth and supporting sales momentum leading up to its 2025 acquisition.

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SOCIAL

WEBSITE RENEWAL

POSTCARD

BOOTH DESIGN

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