Eunoia

Eunoia is an educational institute based in Seoul, South Korea. With a mission to raise children to become global leaders, Eunoia is created to advocate 'learn through play' from kindergarten to secondary school.

DELIVERABLES

LOGO, PRINTS

duration

2026

Role

CREATIVE DIRECTOR

focus

BRANDING

With the three keywords  -autonomous, organic community, and fostering - in mind, we created a brand Eunoia. At Eunoia, we build an organic community through learning, social exchange, and responsibility. 

Inspired by the renaissance period, the logo design incorporates pilaster and arch design. The symbol is reminiscent of the shape of a blooming flower and rotary roads representing the growth and the creative potential of a developing mind.

Shared ownership

Compliance-driven

Risk-averse, not tech-forward