TKFF

I led the visual direction for the seventh Toronto Korean Film Festival, working with a five-person team to create a campaign system around the theme of “origin, expansion, and film.”

DELIVERABLES

Campaign Identity / Print & Digital Collateral

duration

3 Months

Role

Creative Director / Designer

focus

Art direction / editorial design / campaign system

Creative Director

Dahye Bell Kim

Graphic Designer

Sohie Won

Production Director

Sook Jung

Editor

Yeon Joo Keitha Baek

Editor

Kwang Sub Ko

Shared ownership

Compliance-driven

Risk-averse, not tech-forward